On July 15, 2000, controversial conspiracy theorist Alex Jones and his cameraman, Mike Hanson, walked into the Grove. With a hidden camera, Jones and Hanson were able to film the Cremation of Care ceremony. The footage was the centerpiece of Jones' documentary
. Jones claimed that the Cremation of Care was an "ancient Canaanite, Luciferian, Babylon mystery religion ceremony," and that the owl statue was Moloch. The Grove and Jones' investigation were covered by Jon Ronson in Channel 4's four-part documentary, Secret Rulers of the World. Ronson documented his view of the ritual in his book, Them: Adventures With Extremists, writing "My lasting impression was of an all-pervading sense of immaturity: the Elvis impersonators, the pseudo-pagan spooky rituals, the heavy drinking. These people might have reached the apex of their professions but emotionally they seemed trapped in their college years."